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Culture: Why It’s The Hottest Topic In Business Today “Last year Merriam Webster’s dictionary stated that ”culture” was the most popular word of the year. Well, it has now become one of the most important words in corporate board rooms, and for good reason. We have a retention crisis.” View More “Workplace culture” has certainly…

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3 Great Ways to Create an Emotional Bond with Customers “As a consumer, you’re probably more likely to buy something when you have an emotional tie to the product or service, I’m willing to bet. So, entrepreneurs would be wise to ensure that their marketing strategy creates emotional bonds with their target market.” View More…

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Here Are 5 Ways to Achieve a Positive State of Mind “As an entrepreneur, one of my most important keys to success is staying positive – especially when facing the inevitable obstacles of running a business. People often ask, “How can you be so happy?” Because I choose to be. We all have lives full…

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Humor Them. A Well-Timed Laugh Speaks Volumes. “Laughter and a healthy sense of humor are among the most overlooked, underutilized communications tools at a CEO’s disposal. Plenty of studies show that the levels of stress hormones like cortisol and epinephrine decrease during laughter.” View More I can’t remember one day in the past (almost) five…

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Selling to Your Best Prospects “If I were to ask you to describe your best prospect, how would you answer? If you sell to consumers, do you know your prime demographic? If you sell B2B, can you describe your target customer in terms of size, industry or some other factor?” View More I’ve had many…

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10 Behaviors of Genuine People “Whether you’re building a business, a network, or friendships, you always want to look for people who are genuine. After all, nobody wants to work or hang out with a phony. On the flipside, that goes for you, as well. Bet you never considered that.” View More What you see…

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5 ways to get your business ready for the holidays, especially if you’re not a retail store “There’s always plenty of holiday advice for retailers, including our 5 Retail Holiday Tips for 2014. We even talked about how service businesses can make themselves into holiday gifts.” View More from smallbizsurvival.com Where did this year go?!…

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6 Policies Your Small Business Should Put in Writing Today “As a small business owner, you face a variety of risks, especially as you begin to work with more clients and hire employees. Your business deals with a certain amount of liability each day and you can reduce some of that liability by having your…

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Meet Parkland Health Center: One of our Awesome IMPACT Partners Rep: Ursula Kthiri Title: Marketing & Foundation Coordinator Company Overview Parkland Health Center (PHC), a member of BJC HealthCare, consists of two facilities, including a Critical Access facility, located in Bonne Terre, and an acute care facility, located in Farmington.  Each facility offers its unique set of services. What makes your…

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Are you OVER communicating? “Several years ago, I was having an conversation with someone at Brains on Fire and frankly, I was struggling with expressing my thoughts and ideas. My very bright co-worker, who was on the other end of this struggle, said something to me that changed my world. “You know what your problem…

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