Blog
10 Ways Nonprofits Can Work with the Chamber to Finish the Year Strong November is a critical time for nonprofits, as it marks the final stretch of the year to achieve fundraising and community impact goals. But what you might not realize is how a chamber of commerce can help your holiday-giving campaigns. The chamber…
It’s Time for a Content Audit. No, Seriously. I can already hear the groaning-nobody reads, nobody likes to write. While we can argue these points forever and ever, it’s probably been a while since you looked at your business’ website content. If your content is stale and doesn’t resonate with your target audience, you need…
Why Agility Is One of the Most Important Things in Your Marketing The market is volatile. No, we’re not talking about stocks. The needs and desires of your audience are evolving, and your business marketing needs to follow suit. If you’re not practicing agile marketing, you’re going to fall behind. Agile marketing is one of…
How Being the Bearer of Good News Can Be a Boon for Business If you’re like many of us, you may have decided that watching the news is not in your mental health’s best interest. From angry rants to misinformation, it’s difficult to understand the benefits these days. That’s why focusing on positivity and…
How to Get Unstuck in Your Small Business If you’re a business owner or feel responsible for a business (regardless of your actual job title), it’s not unusual to feel stuck. No, I’m not talking about the golden handcuff-kind-of-stuck where because of the cost of living, you can’t get off the work treadmill. I’m talking…
The Missing Key That Could Help With Employee Retention Does your business seem to be a revolving door of employees? If so, there are several reasons why that could be true that have nothing to do with your business itself. It could be the nature of your industry. Some industries are seasonal or attract a…
How to Get More Love for Your Business on Social Media Social media is becoming more and more frustrating, right? If you have used it to connect with your audience for ten years or so, you undoubtedly have seen crazy changes in your reach. If you’re new to social media for business, reaching 2% of…
How to Find a Complementary Business to Help Yours Grow If you’re a small- to medium-sized business that is trying to carve out a place for itself in a competitive market, you want to differentiate yourself from the competition. One way to do that is to offer something no one else is doing. You can…
The 5 Most Common Mistakes Email Marketers Make I receive a lot of emails and as a marketing writer I study much of what I get. In marketing, it’s important to stay curious and notice what attracts your attention and what misses the mark. There’s a ton to be learned from all that spam. The…
Chamber Benefit Plan Health Insurance Now Available Across Missouri With the rising cost health insurance, many small businesses in Missouri have found themselves either priced out of the market or being forced to offer plans with fewer benefits. However, an innovative health insurance model is poised to change that for thousands of small businesses across…