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Courting the Millennial Customer

April 9, 2024

Courting the Millennial Customer If you are in a traditionally “cool” business, like a coffee shop, Indy bookstore, or juice bar, it’s likely you have scads of skinny jeans-wearing hipsters hanging around your store. But if you’re reading this article, most likely you don’t but you know you need them. There are roughly 75.3 million…

Four Business Leadership Lessons from General Patton that Are Still Applicable Today

April 1, 2024

Four Business Leadership Lessons from General Patton that Are Still Applicable Today Last week I watched a movie on General Patton, and it brought back memories of reading about his views on leadership. It’s not surprising he was an inspirational leader, his job required that. The amazing thing about his thoughts on leadership was that he…

Be Unforgettable: How Business Owners Can Standout at Networking Events

March 25, 2024

Be Unforgettable: How Business Owners Can Standout at Networking Events First, you’re probably thinking if everyone in the chamber (and beyond) reads this article and follows the advice here, no one will be unforgettable because we’ll all be following the same instructions. But in the words of the famous Dr. Seuss, “There is no one…

Anatomy of a Blog Post

March 18, 2024

Anatomy of a Blog Post Want a sure-fire way to get more traction on your business blog posts? Make sure each post contains these important pieces. Many small businesses are starting to realize the importance of good content. But what makes content good? Better yet, what makes for great content? While it starts with something…

AI for Business: Bewares and Boasts

March 8, 2024

AI for Business: Bewares and Boasts Practical ways to use it in business and what to avoid   At first glance, especially for people who have trouble writing or have difficulty starting and collecting their thoughts at a keyboard, AI can feel like the smartest kid in the class offering to do your homework for…

Four Ways to Look Your Best on a Conference Call

March 4, 2024

Four Ways to Look Your Best on a Conference Call Be honest. Do you love or hate video conferencing? There’s nothing more awkward than dialing into a conference call only to find out it’s a video conference call and you haven’t showered since the weekend. Even if you have showered, video calls can be awkward…

3 Easy Things to Help You Attract More Customers for Your New Business

January 8, 2024

3 Easy Things to Help You Attract More Customers for Your New Business Starting a new business is difficult under the best circumstances. But in today’s economic climate, it’s difficult to make a name for yourself when most people are trying desperately to cut back on expenses. Yet, you shouldn’t get discouraged. There are easy…

Five Things You Can Do This Year To Increase The Value Of Your Business.

December 11, 2023

Five Things You Can Do This Year To Increase The Value Of Your Business. I meet with business owners every day who have spent years, even decades, building their businesses with the hopes of one day selling and retiring. However, many of them have spent next to no time understanding how business valuations work and…

Save a Small Business This Holiday Season

December 4, 2023

Save a Small Business This Holiday Season It’s officially Small Business Season and that means it’s time to give a little love to small business. With rising interest rates, soaring costs, and online competition, small businesses are feeling the crunch. This season, do a little extra for your neighbors and make a concerted effort to…

Work/Life fluidity is today’s workforce want.

November 6, 2023

Work/Life fluidity is today’s workforce want. The term ‘flexibility’ often carries negative connotations, especially in traditional work arrangements. When people hear the term, they may associate it with part-time work or view it as a lack of commitment or dedication. This perception stems from the traditional mindset, where fixed working hours and rigid schedules were…

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