Technology
It’s Time for a Content Audit. No, Seriously. I can already hear the groaning-nobody reads, nobody likes to write. While we can argue these points forever and ever, it’s probably been a while since you looked at your business’ website content. If your content is stale and doesn’t resonate with your target audience, you need…
Why Agility Is One of the Most Important Things in Your Marketing The market is volatile. No, we’re not talking about stocks. The needs and desires of your audience are evolving, and your business marketing needs to follow suit. If you’re not practicing agile marketing, you’re going to fall behind. Agile marketing is one of…
The 5 Most Common Mistakes Email Marketers Make I receive a lot of emails and as a marketing writer I study much of what I get. In marketing, it’s important to stay curious and notice what attracts your attention and what misses the mark. There’s a ton to be learned from all that spam. The…
Digital Etiquette Tips Internetting ain’t easy. There are all sorts of digital quagmires we get ourselves into putting words onto a screen and hitting send or post. It’s a tricky time navigating communication across the digital world. Since Emily Post is busy sorting out which fork goes where, it’s time we turn to her predecessor…
Feeling Stuck? Try These Content Ideas for Small Businesses. Content helps you connect, right? It gives insights into your business, your personality, and your culture. But boy, can it be draining. And as awesome as AI is there are only so many times you can ask it for blog ideas for the exact same audience…
Should I Use AI for My Business? AI is certainly the “Belle of the Ball” these days but it’s also coming under scrutiny. It can save businesses a lot of time, but many professionals are afraid of what the adoption might mean. Is it right for you and your business? First, unless you are off…
Anatomy of a Blog Post Want a sure-fire way to get more traction on your business blog posts? Make sure each post contains these important pieces. Many small businesses are starting to realize the importance of good content. But what makes content good? Better yet, what makes for great content? While it starts with something…
AI for Business: Bewares and Boasts Practical ways to use it in business and what to avoid At first glance, especially for people who have trouble writing or have difficulty starting and collecting their thoughts at a keyboard, AI can feel like the smartest kid in the class offering to do your homework for…
Four Ways to Look Your Best on a Conference Call Be honest. Do you love or hate video conferencing? There’s nothing more awkward than dialing into a conference call only to find out it’s a video conference call and you haven’t showered since the weekend. Even if you have showered, video calls can be awkward…