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Culture: Why It’s The Hottest Topic In Business Today “Last year Merriam Webster’s dictionary stated that ”culture” was the most popular word of the year. Well, it has now become one of the most important words in corporate board rooms, and for good reason. We have a retention crisis.” View More “Workplace culture” has certainly…

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3 Great Ways to Create an Emotional Bond with Customers “As a consumer, you’re probably more likely to buy something when you have an emotional tie to the product or service, I’m willing to bet. So, entrepreneurs would be wise to ensure that their marketing strategy creates emotional bonds with their target market.” View More…

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Selling to Your Best Prospects “If I were to ask you to describe your best prospect, how would you answer? If you sell to consumers, do you know your prime demographic? If you sell B2B, can you describe your target customer in terms of size, industry or some other factor?” View More I’ve had many…

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6 Policies Your Small Business Should Put in Writing Today “As a small business owner, you face a variety of risks, especially as you begin to work with more clients and hire employees. Your business deals with a certain amount of liability each day and you can reduce some of that liability by having your…

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How Technology Demands a Different Approach to Your Job “Technology has created a shift in the way we work day-to-day. In ways large and small, it’s made tasks easier. None of us can live without tech in the workplace, and we are often thankful at how it has improved our productivity.” View More Technology is…

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