Marketing
Courting the Millennial Customer
Courting the Millennial Customer If you are in a traditionally “cool” business, like a coffee shop, Indy bookstore, or juice bar, it’s likely you have scads of skinny jeans-wearing hipsters hanging around your store. But if you’re reading this article, most likely you don’t but you know you need them. There are roughly 75.3 million…
Read MoreBe Unforgettable: How Business Owners Can Standout at Networking Events
Be Unforgettable: How Business Owners Can Standout at Networking Events First, you’re probably thinking if everyone in the chamber (and beyond) reads this article and follows the advice here, no one will be unforgettable because we’ll all be following the same instructions. But in the words of the famous Dr. Seuss, “There is no one…
Read More3 Easy Things to Help You Attract More Customers for Your New Business
3 Easy Things to Help You Attract More Customers for Your New Business Starting a new business is difficult under the best circumstances. But in today’s economic climate, it’s difficult to make a name for yourself when most people are trying desperately to cut back on expenses. Yet, you shouldn’t get discouraged. There are easy…
Read MoreFive Things You Can Do This Year To Increase The Value Of Your Business.
Five Things You Can Do This Year To Increase The Value Of Your Business. I meet with business owners every day who have spent years, even decades, building their businesses with the hopes of one day selling and retiring. However, many of them have spent next to no time understanding how business valuations work and…
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