Growing Your Business
Fast-Track Trust:How to Win Customers Quickly
Fast-Track Trust: How to Win Customers Quickly Trust is the cornerstone of customer relationships, driving sales and fostering loyalty. Yet, building that trust swiftly, especially in a competitive landscape filled with countless options for consumers, can be hard. Establishing credibility and rapport takes time and effort. (It’s the one thing you can’t buy at Costco.) But strategic actions can accelerate trust building. By…
Read MoreFeeling Stuck? Try These Content Ideas for Small Businesses
Feeling Stuck? Try These Content Ideas for Small Businesses. Content helps you connect, right? It gives insights into your business, your personality, and your culture. But boy, can it be draining. And as awesome as AI is there are only so many times you can ask it for blog ideas for the exact same audience…
Read More20 Reasons Why Chamber Membership Is One of the Best Business Investments Out There
20 Reasons Why Chamber Membership Is One of the Best Business Investments Out There Have you ever attended a chamber event? If you’re not a member, you’re missing out. Before you think you don’t have the time to attend events, it’s important you know chamber life is not just mixers and ribbon cuttings. Chamber membership…
Read More15+ Questions to Identify Your Ideal Client
15+ Questions to Identify Your Ideal Client If you are in a client services business (especially one where your clients might return over and over), one of the best things you can do to set yourself up for success is to understand who you want to work with and who aligns with your skills and…
Read MoreSizzling Summer Strategies to Boost Sales
Sizzling Summer Strategies to Boost Sales Whew! Can you feel it? The unofficial start of summer is here. Summer is a season of change for many small businesses. School’s out, vacations are in, and customer behavior shifts as people embrace the warmer weather and longer days. For some businesses, it’s a time of enormous revenue;…
Read MoreSimple Tips to Improve Your Time Management in the Workplace
Simple Tips to Improve Your Time Management in the Workplace By taking control of your time, you’re able to stay focused on the task at hand. This leads to higher efficiency since you never lose momentum. Implementing a time management plan can do wonders not only for your working environment but also to you personally.…
Read MoreShould I Use AI For My Business?
Should I Use AI for My Business? AI is certainly the “Belle of the Ball” these days but it’s also coming under scrutiny. It can save businesses a lot of time, but many professionals are afraid of what the adoption might mean. Is it right for you and your business? First, unless you are off…
Read MoreEfficiency Versus Effectiveness
Efficiency Versus Effectiveness How do you like to work? Are you a speed or precision person? Do you like many small projects or one big, long one that you can dig into? No, you’re not in the middle of a recruitment fair. These are simply questions that most self-aware professionals should know about themselves and…
Read MoreDealing with Angry Customers When You’re Short-Staffed
Dealing with Angry Customers When You’re Short-Staffed The scene is a common one these days. Lines of people waiting to pay in a restaurant, retail establishment, or grocery store. Tempers flare. Customers yell at staff and wonder why there’s only one person checking people out. Your staff thinks, “Who needs this?” and they’re not wrong.…
Read MoreCourting the Millennial Customer
Courting the Millennial Customer If you are in a traditionally “cool” business, like a coffee shop, Indy bookstore, or juice bar, it’s likely you have scads of skinny jeans-wearing hipsters hanging around your store. But if you’re reading this article, most likely you don’t but you know you need them. There are roughly 75.3 million…
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